#BEYONCE AND JAY Z MUSIC VIDEO LOURVE FREE#

“The Louvre is already a massive tourist attraction now it is an 'Instagram' attraction for all pop culture junkies,” he said. Marketing expert Mark Zablow, CEO of Cogent Entertainment Marketing, agreed. “The Louvre’s 17 must-see pieces are now the ones that they chose their own greatest hits.” “Beyonce and Jay-Z have essentially become backdoor curators of one of the world’s greatest art collections, because they have taken those 17 works and suddenly escalated them to the top of the Louvre,” Syracuse University professor and pop culture expert Robert Thompson told Moneyish. In fact, the video was even more well-received than the album, which debuted at No. And the video also showcases works of art apart from the Mona Lisa, which those who have visited the museum already may have missed so this can encourage them to go return.

So their celebrity endorsement inspires their fans who haven’t crossed the Atlantic to consider making the trek to the Louvre. Beyonce boasts more than 122 million Instagram followers, and one social media post from her is worth $1 million in advertising. And in all, almost 7 million people follow one of the Louvre’s 15 social media accounts (YouTube, Weibo, etc.)īut the Carters are one of the world’s most powerful couples, with a $1.6 billion combined net worth in 2017. The Louvre is the world’s most followed museum on Facebook with 2.7 million fans, and the most geotagged on Instagram. Eight million people visited the world-class cultural institution in 2017 one million of them (13% of overall attendance) came from the U.S., and more than half (51%) were under 30. The Louvre wasn’t hurting for attention, of course. The guide identifies each work of art and gives its historical context.

#BEYONCE AND JAY Z MUSIC VIDEO LOURVE FREE#

In fact, the Louvre was savvy enough to capitalize on its new street cred by offering a free self-guided tour of 17 paintings and statues featured prominently in the first video off of the Carters’ album “EVERYTHING IS LOVE,” including the “Winged Victory of Samothrace” statue that Beyonce vogues in front of while wearing a $140,000 Stephane Rolland wedding dress, and Marie Benoist’s “Portrait of a Negress.” The 90-minute self-guided audio tour (“Jay-Z et Beyonce au Louvre”) is in French, but you can translate the tour in your internet browser using plugins like Chrome’s translate feature. The Carters’ “APES**T” clip has racked up nearly 150 million views and counting on YouTube since it was released in June 2018, in large part because the music video showing the power couple dancing among masterpieces such as Da Vinci’s Mona Lisa and the Venus de Milo in the Parisian fine arts museum is a visual feast.

Three-quarters of the Louvre’s visitors are foreigners, including about 1.5 million American and 1 million Chinese tourists. “It is good to see that these American artists, creators of today, are interested in a museum of archaeology and ancient art,” Louvre Director Jean-Luc Martinez told Reuters.

Beyonce and jay z music video lourve